-
What A Beautiful Day
Designed to showcase the natural form of the body. A simple, plain white tee, refined through subtle details in its cut and proportions. Every detail is considered, with the intention of creating what we believe to be the perfect fit. Nothing unnecessary. Just the essentials, done right.
See more
-
Why start with a plain tee?
The founder shares the thinking behind starting the brand with a simple white tee.
Read more